The European Union has set a strong new climate goal for 2040: reduce emissions by 90% (EU 2040 Climate Target). This is a call for a total transformation of the footwear industry.
Sustainability, what used to be seen as a competitive advantage will soon be a legal requirement. The law will make sustainability in footwear and other areas inevitable.
According to the State of Fashion 2025 report, people want sustainable products, but price is still the main factor in their buying decisions.
Why Sustainability in Footwear Matters for New Shoe Brands
With this new law, sustainability moves from being a competitive advantage to becoming the mandatory baseline. If sustainability is no longer a differentiator, brands relying solely on “we are sustainable” as their unique selling point will have to dig deeper.
Sustainability is now the foundation!
What Makes Your Brand Truly Unique?
If everyone’s got the sustainability box ticked, what really sets your brand apart? This is the crucial question for new entrepreneurs launching in today’s market.
It’s time to think beyond the basics and find that unique spark that makes your brand stand out, not just in marketing, but in genuine purpose and action.
It is time to ask yourself: What truly makes your brand stand out?